Founded by Jake Burton in 1977, Burton Snowboards was the world’s first snowboard factory. Burton Snowboards has led the snowboard industry since its inception. With headquarters in Burlington Vermont and offices in Innsbruck, Austria and Tokyo, Japan, Burton is solely dedicated to making the best snowboarding equipment on the planet. Burton’s primary business continues to be wholesale, driven by independent Burton reps who distribute Burton product to authorized specialty retailers throughout the world.

Rider-Driven Product Development Process
Riders are involved in every step of the product development process at Burton. The pro riders give product managers feedback on everything from the ride and flex of a board to the color of bootlaces and the texture of jacket linings.

Burton’s Family of Companies
In recent years, Burton Snowboards has started independent companies that have their own
individual identities and product offerings. As Burton grows, so does its family of companies.
Gravis started in 1998 and makes shoes and bags that are comfortable and durable with
everyday function and style. Anon Optics was founded in 2001 and creates superior optics for
snowboarders. Analog Streetwear is the newest company with strong ties to Burton and is
launching its first casual apparel line in the fall of 2003. Like their parent company Burton
Snowboards, all three companies support teams of professional board sports athletes who are
heavily involved in the product development process.

Check out our selection of Burton men's snowboards, jackets, pants, gloves & layering!
Check out our selection of Burton women's snowboards, jackets, pants, gloves & layering!